AREC set to light up the Coast

If you work in real es­tate, now is the time to reg­is­ter for AREC 2018 on the Gold Coast

Weekend Gold Coast Bulletin - Property - - AUCTION - WORDS MARISSA GEORGOPOULOS

AUS­TRALIA’S di­verse mix of prop­erty ex­perts are about to be chal­lenged to be­come the for­ward-thinkers of their com­pet­i­tive in­dus­try.

Now in its mile­stone 21st year, the Aus­tralasian Real Es­tate Con­fer­ence (AREC) will fo­cus on strate­gies for the fu­ture and is ex­pected to draw a record crowd dur­ing the two-day May event on the Gold Coast.

Founder John McGrath said real es­tate was “at an in­ter­est­ing cross­road” and agents were be­ing con­fronted with ma­jor ad­vances that could ul­ti­mately set them apart from oth­ers if they used them to their ad­van­tage.

“While on one hand the key driv­ers for suc­cess con­tinue un­in­ter­rupted — things like deep lo­cal knowl­edge, out­stand­ing ser­vice and su­pe­rior ne­go­ti­a­tion skills — the dom­i­na­tion of dig­i­tal and now so­cial chan­nels to mar­ket prop­er­ties con­tinue to gather rapid mo­men­tum,” Mr McGrath said.

“Tech­nol­ogy, soft­ware, dig­i­tal, so­cial and data will be the great­est game chang­ers over the next few years and th­ese will be high­lighted in many of the pre­sen­ta­tions,” he said.

More than 30 speak­ers will take to the stage and share their knowl­edge and in­sights in a bid to in­spire real es­tate agents from around the coun­try.

Key­note speak­ers in­clude Aus­tralian busi­ness whiz Chris Helder, Canada’s in­spi­ra­tional speaker and New York Times best-sell­ing au­thor Amanda Lind­hout, and Tom Ferry, the lead­ing real es­tate trainer in the US.

Lo­cal prop­erty ex­perts from lead­ing agen­cies will also of­fer some tips for suc­cess. AREC 2017 at­tracted 4160 at­ten­dees and the 2018 con­fer­ence is look­ing to grow by more than 10 per cent to nudge 5000 guests.

Syd­ney’s Tom Panos, founder of Real Es­tate Gym and a weekly Sky Busi­ness com­men­ta­tor, will once again MC the event.

Mr Panos said in re­cent years the con­fer­ence had alerted him to three on­go­ing shifts in the real es­tate world: A grow­ing num­ber of young pro­fes­sion­als who had been in the in­dus­try for three years or less; more fe­males emerg­ing as lead­ing agents; and a shift to­wards cre­at­ing larger teams at top brand agen­cies as op­posed to the cre­ation of new agen­cies.

“The agents who are most im­mersed in their com­mu­nity, which means be­ing close with the lo­cal schools, busi­nesses and sport­ing clubs, are the ones who are suc­ceed­ing,” he said.

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