Top agents swarm to the Coast

Around 5000 del­e­gates are ex­pected to at­tend the Aus­tralasian Real Es­tate Con­fer­ence, to be held on the Gold Coast on Sun­day and Mon­day

Weekend Gold Coast Bulletin - Property - - AUCTION - WORDS MARISSA GEORGOPOULOS AND KIRSTEN CRAZE

AUS­TRALIA’S di­verse mix of prop­erty ex­perts are about to be chal­lenged to be­come the for­ward-thinkers of their com­pet­i­tive in­dus­try.

Now in its mile­stone 21st year, the Aus­tralasian Real Es­tate Con­fer­ence (AREC) will fo­cus on strate­gies for the fu­ture and is ex­pected to draw a record crowd dur­ing the two-day May event on the Gold Coast.

Founder John Mc­Grath said real es­tate was “at an in­ter­est­ing cross­road” and agents were be­ing con­fronted with ma­jor ad­vances that could ul­ti­mately set them apart from oth­ers if they used them to their ad­van­tage.

“While on one hand the key driv­ers for suc­cess con­tinue un­in­ter­rupted – things like deep lo­cal knowl­edge, out­stand­ing ser­vice and su­pe­rior ne­go­ti­a­tion skills – the dom­i­na­tion of dig­i­tal and now so­cial chan­nels to mar­ket prop­er­ties con­tinue to gather rapid mo­men­tum,” Mr Mc­Grath said.

“Tech­nol­ogy, soft­ware, dig­i­tal, so­cial and data will be the great­est game chang­ers over the next few years and these will be high­lighted in many of the pre­sen­ta­tions,” he said.

More than 30 speak­ers will take to the stage and share their knowl­edge and in­sights in a bid to in­spire real es­tate agents from around the coun­try.

Key­note speak­ers in­clude Aus­tralian busi­ness whiz Chris Helder, Canada’s in­spi­ra­tional speaker and New York Times best-sell­ing au­thor Amanda Lind­hout, and Tom Ferry, the lead­ing real es­tate trainer in the United States.

Man­hat­tan real es­tate agent to the stars Dolly Lenz will also be pre­sent­ing.

Ms Lenz cred­its a past key­note speaker at the event – now-US Pres­i­dent Don­ald Trump – with her $14.2 bil­lion worth of sales to kings of in­dus­try, in­clud­ing Ru­pert Mur­doch, and queens of en­ter­tain­ment, like Bar­bra Streisand and Martha Ste­wart.

In about 1990, she caught Mr Trump’s eye as a rookie agent hus­tling prop­erty in Trump Tower.

“I’ve worked with him for at least 25 years and ... I learned more from Don­ald than any­one else,” she said.

These days Ms Lenz runs multi­bil­lion­dol­lar busi­ness Dolly Lenz Real Es­tate, work­ing along­side her daugh­ter, who will join her on stage at the con­fer­ence.

Lo­cal prop­erty ex­perts from lead­ing agen­cies, in­clud­ing Harris Real Es­tate di­rec­tor Phil Harris, will also of­fer some tips for suc­cess.

Syd­ney’s Tom Panos, founder of Real Es­tate Gym and a weekly Sky Busi­ness com­men­ta­tor, will once again MC the event, which is ex­pect­ing 5000 at­ten­dees, com­pared to 4160 last year.

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