Top agents swarm to the Coast
Around 5000 delegates are expected to attend the Australasian Real Estate Conference, to be held on the Gold Coast on Sunday and Monday
AUSTRALIA’S diverse mix of property experts are about to be challenged to become the forward-thinkers of their competitive industry.
Now in its milestone 21st year, the Australasian Real Estate Conference (AREC) will focus on strategies for the future and is expected to draw a record crowd during the two-day May event on the Gold Coast.
Founder John McGrath said real estate was “at an interesting crossroad” and agents were being confronted with major advances that could ultimately set them apart from others if they used them to their advantage.
“While on one hand the key drivers for success continue uninterrupted – things like deep local knowledge, outstanding service and superior negotiation skills – the domination of digital and now social channels to market properties continue to gather rapid momentum,” Mr McGrath said.
“Technology, software, digital, social and data will be the greatest game changers over the next few years and these will be highlighted in many of the presentations,” he said.
More than 30 speakers will take to the stage and share their knowledge and insights in a bid to inspire real estate agents from around the country.
Keynote speakers include Australian business whiz Chris Helder, Canada’s inspirational speaker and New York Times best-selling author Amanda Lindhout, and Tom Ferry, the leading real estate trainer in the United States.
Manhattan real estate agent to the stars Dolly Lenz will also be presenting.
Ms Lenz credits a past keynote speaker at the event – now-US President Donald Trump – with her $14.2 billion worth of sales to kings of industry, including Rupert Murdoch, and queens of entertainment, like Barbra Streisand and Martha Stewart.
In about 1990, she caught Mr Trump’s eye as a rookie agent hustling property in Trump Tower.
“I’ve worked with him for at least 25 years and ... I learned more from Donald than anyone else,” she said.
These days Ms Lenz runs multibilliondollar business Dolly Lenz Real Estate, working alongside her daughter, who will join her on stage at the conference.
Local property experts from leading agencies, including Harris Real Estate director Phil Harris, will also offer some tips for success.
Sydney’s Tom Panos, founder of Real Estate Gym and a weekly Sky Business commentator, will once again MC the event, which is expecting 5000 attendees, compared to 4160 last year.