Weekend Gold Coast Bulletin - Property
A Clear Vision
Jamie Harrison and his team design bespoke marketing solutions for those prestige property asset owners seeking a whole lot more than a signboard, an online listing and a sold sticker.
When most real estate agents prepare to list a property for sale, the road to get there is fairly well trod. But what happens when your property isn’t a mainstream offering; if it presents as a unique product or falls into a complex category?
Kollosche lead agent Jamie Harrison and his team have carved a reputation for bespoke marketing strategies for prestige properties that sit outside of the regular real estate box.
The Strategies
Bespoke strategies start with the buyer in mind, are based on real-time data analysis, and provide the vendor with a clear roadmap that outlines the approach each step of the way. “Rather than rely on hope as a strategy, our team identifies the buyer profile from the outset and designs a strategy to draw those buyers to the property,” says Jamie. “As an agent, you can sit back and wait for buyers to come along hoping for a great result, however, we prefer to actively seek out qualified buyers by implementing marketing strategies that align to the target audience of the property.”
This year’s record-breaking sale of The Lakehouse in Benowa Waters is an excellent example.
Jamie and his team were engaged to market the one-of-a-kind designer new build in a suburb where the average house price is $1,450,000. A strategic approach secured an offer of $6,335,000 just two weeks into a four-week auction campaign. “The risk for our client in taking a cookiecutter approach was to only attract buyers who were searching in Benowa Waters at a much lower price point,” says Jamie. “We designed a strategy that made sure this property was highly visible to $5,000,000plus buyers to achieve a suburb record that exceeded even our client’s expectations.”
Professional Service
Team Harrison includes Business Manager Stacey Harfield, who was recently named Client Service Manager of the Year at the Kollosche Annual Awards. Stacey keeps the vendor informed at every step and manages all aspects of marketing, administration and compliance.
Since joining Team Harrison a year ago, Sales Associate Zac Palmer has proven himself a determined and empathic operator who supports Jamie by following up each and every enquiry, assisting at open homes, and facilitating the sales process. “I’ve got a whole team behind me executing the strategy to the level required to deliver the best possible outcome for the client,” says Jamie. “Stacey and Zac are extremely clear on their roles which allows me to focus on our clients, work with prospective buyers, mitigate any risks or roadblocks, and negotiate the best deal.”