Banks ‘did not tip
CORPORATE sponsorships were worth $91 million to the Gold Coast Commonwealth Games — $6 million more than they hoped for, $20 million more than was raised in Glasgow, and $4.1 million less than was raised in Melbourne.
Chairman Peter Beattie yesterday revealed the event had attracted 68 sponsors, and lambasted Australia’s banks for “not contributing a cent”.
National Australia Bank and Visa jointly tipped in $20 million to the Melbourne Games in 2006, but Mr Beattie was unable to convince any of the big four to come on board the Games train for 2018.
“We did not get one cent from one Australian bank, not one cent, which I have to say is a matter of extraordinary irksomeness to me,” he told a major trade conference at Broadbeach.
“What we did, because this was the first one of these events that had ever been held in a regional city, was go to Sydney and Melbourne and Brisbane and market to the big players.
“Our target was $85 million, we actually raised $91 million — we’ve actually exceeded our partnership in the corporate sector.”