NINTENDO LOOKS OUTSIDE GAME SECTOR FOR SUCCESS
NINTENDO’S president says the Kyoto-based video game maker behind the Super Mario and Pokemon franchises is counting on business outside the game sector for future growth as sales for its Switch console machines fall short of forecasts.
Shuntaro Furukawa told reporters yesterday that sales in the current quarter are still going strong though they will likely be three million machines less than earlier estimated, at 17 million units.
“It was not the pace we had aimed for, but sales are going at a good pace,” Furukawa said of Switch sales during the past several months.
Nintendo Co. has been diversifying its business. It plans to have its own theme park facility at Universal Studios in Osaka, Japan, finished in time for the 2020 Tokyo Olympics. It plans a similar facility for the US. Nintendo also expects to open an event space in Tokyo’s Shibuya this year.
Products such as Pikachu dolls and other merchandise featuring Nintendo characters, such as a Monopoly board game starring Super Mario, are some examples of how the company hopes to cash in on its rich content.
Also yesterday, Nintendo announced a partnership with Japan-based Line Corp, an online service company, to develop a game for smart devices, set for release later this year.
Nintendo officials acknowledged the challenges of getting more people to play games. Pokemon Go, played on cellphones, has proved a giant hit around the world.
They said Nintendo hadn’t fully taken advantage of that to get people to buy the Switch, a hybrid game machine that works both as a console and a tablet that went on sale two years ago.
Cumulative global sales of the Switch total 30 million.