Fortune, fans follow the bold influencers
GOLD Coast social media influencers are earning tens of thousands of dollars just by posting a single photo online.
Big-named stars such as Tammy Hembrow, who has 9.4 million followers on Instagram, could ask $20,000 to spruik clothing and make-up brands online.
International website Influencer Fee is a portal for companies to quote an estimate of how much it would cost them to advertise their product with certain influencers. It evaluates the number of followers, follower engagement and how active the influencer is.
The price of the post depends on what day and time of day it is made, with influencers or their managers allowed to set their own price.
A Gold Coast social media influencer said she knew of people receiving $40,000 for a sponsored post.
Bond University associate professor in marketing and research Stephen Holden said Instagram sponsorship was no different to traditional advertising.
“Social media people make money by being sponsored or by selling,” he said.
“From a marketing perspective, a social media influencer is someone who actually makes someone change something they would otherwise do. Marketers are looking for the best way to sell their product and they are hopeful it’s through social media influencers.
“Advertisers can pay, and do pay tens of thousands to do it. Instagrammers just become the marketer. (What they post) directly reaches the (advertisers) target market.”
On top of brand deals, influencers are often taken on free luxury holidays to promote brands, beauty or fashion labels, offered free cosmetic procedures such as lip injections and botox, and provided with free products.
They also can make an earning on several accounts, creating an empire from their own name.
Gold Coast Instagrammer and fitness guru Emily Skye owns four Instagram accounts – and one for her bub.