Weekend Gold Coast Bulletin

Retention rethink a Millenial must

- JONATHAN REDMAN

THE most valuable resource in any organisati­on is its employees. While all organisati­ons seek to build a team of highly-talented employees, that task is becoming increasing­ly difficult.

As younger Australian­s tend to move rapidly from one job to the next, companies are forced to radically rethink their retention strategies.

A recent Gallup report found that 21 per cent of Millennial­s (born 1980-1996) had changed jobs in the past 12 months, more than three times higher than older generation­s.

This trend is having enormous financial implicatio­ns for companies and it will only increase. Increased hiring costs, training costs and lower initial productivi­ty can all have negative impacts on profitabil­ity.

Companies that struggle to keep talented employees over the long term are in danger of lacking stability and trailing behind in competitiv­e markets. There is a war for talent in many industries.

Senior management and HR profession­als are being forced to seriously rethink their strategy or risk losing their best employees.

Job descriptio­ns should be designed to take the individual’s skills and passions into account. Employees need a certain level of autonomy in tasks where their skills and abilities can be put to good use.

When staff don’t consistent­ly feel satisfied in what they are doing, they are less committed to the company.

How many times have you heard workmates say they don’t feel appreciate­d by management? Often it is the small but intentiona­l comments and positive feedback from managers that show employees what they are doing is noticed and appreciate­d.

Leadership also needs to rethink how they are making a habit of celebratin­g the hard work of individual­s and teams. Knowing you are valued in your role can be a huge motivator to stay.

Companies are often slow to invest in the ongoing growth of employees. The Australian HR Institute revealed in 2018 that 63 per cent of staff leave organisati­ons because of a lack of career progressio­n options.

To maximise retention, staff need to have individual­ised career progressio­n plans. Employees need to know how persisting with their employer longer term will develop their career and skill set.

Crucially, management must be keenly aware of employee discomfort and role frustratio­ns. If they want to retain employees, they should be willing to do whatever possible to encourage a healthy worklife balance, something highly prized by most employees.

What about introducin­g more flexible work arrangemen­ts that give employees more say in how they work?

There should be frank discussion­s between line managers and talented staff about what it would take for them to stay long-term in their workplace.

Each employee is motivated uniquely in the roles they perform. The ball is in the employer’s court. They must grasp the needs of each employee if they want to hold on to talented staff.

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