HAIR’S TO THE TRULY GOOD THINGS IN LIFE
FITNESS blogger Beck Lomas is grateful for many things.
A supportive family. Amazing friends. A safe place to live. And healthy hair.
Lomas was counting her blessings after being sprung breaking lockdown rules in Melbourne.
She went for a 2½- hour run last week and left home more than once on another day without a mask.
Do you know how she was spotted? She posted evidence of her rule-breaking runs on social media, and even put up snaps of her and her partner without masks on in public. She’s a national laughing stock, and yet she still found time to appreciate her shiny hair, no doubt in deference to her ambassadorship with @thehairtox.
Welcome to the world of social media influencers, where clicks, sponsors and followers count more than common sense.
There’s no doubt this is a tough time for third-tier micro influencers, many of whom are still trying to come to terms with the fact that they are not considered essential workers.
They’re used to posting endless pics of themselves preening by pools, enjoying sunlit canola fields and holding contorted yoga poses in front of setting suns. But thanks to travel restrictions and lockdown, they have now been reduced to soulful bathroom selfies and inspirational affirmations.
Looking picture-perfect in tight Lycra, they will urge us to “believe in yourself”.
How are they expected to meet their public’s insatiable appetite for their hair treatment tips and brand-name lifestyle products from their dingy Fitzroy living rooms?
And does a beetroot quinoa matcha latte even exist if no one is there to watch you drink it?
Another fitness blogger to run afoul of the lockdown rules is Travis Jones, who has been posting Instagram videos of himself without a mask and working out at a friend’s place last week.
Jones said he had a medical reason not to wear a mask and his friend had a permit for his gym (which was quickly revoked by police). No doubt that’s all true, but why post about it and invite the criticism in the first place?
There are numerous examples of YouTube and TikTok stars breaking quarantine to go shopping, dine out, attend parties and promote “cures” that can be bought by clicking on the embedded link.
Meanwhile, the rest of us have been secretly enjoying the WAG exploits in Queensland, as they break quarantine rules that they claim they didn’t know about.
How did we know that
Richmond WAG Brooke Cotchin went to a day spa for “medical treatment”?
Because she blogged about it, of course. At least she admitted she was wrong.
Back to Beck Lomas, and her gratitude for follicular fortune.
So, what are you grateful for?
I am grateful for my job. My kids’ obsession with video games, which gives me time to work. The fact that my dog is black so you can’t see how dirty he is. And the fact that taste.com just published a recipe for vegemite pasta. That’s dinner sorted, kids!
Healthy hair doesn’t come into it.