CRYPTO UNICORN INTO VIRTUAL CUP DEAL
FORGET the traditional Melbourne Cup, The Everest or Cox Plate. The hottest thing in racing now has thousands of events on a virtual floating track daily and streamed by millions of viewers around the world, all powered by the blockchain.
It has celebrities like Mike Tyson, Paris Hilton, Ja Rule and MC Hammer as owners of virtual horses, which – just like physical thoroughbreds – are bred, bought and sold in an industry turning over millions annually.
It is all the work of an Australian start-up that in less than two years has a $1bn valuation status.
Zed Run is a digital horse racing platform that has captured the imagination of crypto gaming connoisseurs. The business marries old-fashioned horse racing, buying, selling and breeding nous with blockchain technology.
There are now more than 100,000 horses in the Zed Run ecosystem, and up to $20m is traded on the secondary horse market daily. Races take place on Zed Run’s website and on streaming platform Twitch.