SENDLE UNDERCUTS AUSTRALIA POST
AUSTRALIA Post rival Sendle has taken aim at the postage giant’s letter business, launching what it says is the nation’s cheapest parcel delivery.
Sendle on Friday launched a 250-gram parcel service for $4, which Sendle chief executive James Chin Moody said is a direct competitor to Australia Post’s letters business. He said unlike Australia Post’s letters, the $4 parcel is fully tracked and has no size restrictions.
“For too long, small businesses have had to contend with high prices and unreliable services, thanks to a 200-plus year old functional monopoly Australia Post has had over the delivery market,” Mr Chin Moody said.
“What Australia Post can do, we can do better. To small businesses doing it tough right now, our message is shop around.
“You deserve greater choice, better services and better prices, and you deserve a delivery service that is reliable and affordable in the long run.”
The executive said Sendle was once a small start-up but is now a true competitor to Australia Post, especially for small businesses.
The company now offers a returns product, an ‘express’ product, and says it now has a more reliable international delivery service.
“Let’s be honest, Australia Post has got an ailing letters business, and we’ve got a much better alternative,” he said. “We’re ready for prime time and we are taking it to the world. This is the fastestgrowing segment of small business e-commerce, lightweight items, things like clothing items to jewellery to confectionary, this is a massively growing area and folks have just not had enough choice. And that’s what we’re bringing them.”
It comes as a new consultation paper found Australia Post’s weekday letter delivery obligations were “no longer financially sustainable”, and will potentially be wound back after a government review.