Cof­fee catch up with ....

Western Suburbs Weekly - - Front Page -

Ed­i­tor Denise S. Cahill sat down with ESP Events man­ag­ing di­rec­tor Hay­ley Hinch­liffe.

1. How many events does ESP co-or­di­nate a year?

About 100 a year and that’s been fairly con­sis­tent. But the styles of events have changed over the past 10 years.

2. How has the event land­scape in Perth changed since your busi­ness started?

When I first started ESP 10 years ago there weren’t many event agencies around. Events were or­gan­ised through PR or AV com­pa­nies. Perth was very dif­fer­ent to the rest of the world when it came to events but we’ve started to fol­low the east coast vibe where ev­ery­one is a spe­cial­ist in their area so it’s less of a one-stop shop be­cause peo­ple spe­cialise. Perth has changed where coun­cils etc are al­low­ing pop ups, so there’s more of a va­ri­ety of venues and it’s bet­ter for the peo­ple of Perth.

3. What chal­lenges have you en­coun­tered as a small busi­ness and how have you over­come them?

Price wars and there’s more com­pe­ti­tion but that does keep us hon­est. Re­tain­ing good tal­ent is hard in this in­dus­try be­cause it’s a phys­i­cally hard job, so we do churn through peo­ple be­cause it’s not for ev­ery­one. There’s very good op­er­a­tors in the in­dus­try who are in­clu­sive and re­ally positive but the for­mal train­ing isn’t there. Pin­ter­est and In­sta­gram, and so­cial me­dia in gen­eral, has a lot to an­swer for. Peo­ple see an im­age but don’t see the work that goes in be­hind the scenes to cre­ate it.

4. How do you sup­port small busi­ness?

We use as many sup­pli­ers from WA as we can. Perth has amaz­ing tal­ent. With most of the con­tracts we get, there’s a buy lo­cal clause in­volved, so we source lo­cal produce and tal­ent where we can.

5. What is your lo­cal cof­fee shop? Forty­sev­enkir­wanstreet, Floreat. I love it there be­cause it’s a fam­ily-run busi­ness and the own­ers are the ones be­hind the cof­fee ma­chine and I re­late to that. I’m at gigs from start to fin­ish.

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