Cof­fee catch up with ....

Western Suburbs Weekly - - Front Page -

Denise S. Cahill sat down with Com­mu­nity News chief ex­ec­u­tive Paul Eteen-bliss.

1. Why is Com­mu­nity News im­por­tant to lo­cal busi­ness?

At Com­mu­nity News, we strive to strengthen com­mu­ni­ties through cam­paign­ing, in­form­ing and con­nect­ing with read­ers and ad­ver­tis­ers. Each month close to one mil­lion peo­ple across Perth and Peel turn to our prod­ucts. Lo­cal news­pa­pers are the most trusted medium in Aus­tralia, ahead of ra­dio, TV and on­line, and we’re also a highly cost-ef­fec­tive medium for small busi­nesses.

2. How does Com­mu­nity News sup­port small busi­ness?

Our ed­i­to­rial team is pas­sion­ate about writ­ing on is­sues that mat­ter to lo­cal busi­ness; just look at our Shop Lo­cal cam­paign. News me­dia is highly ef­fec­tive for small busi­ness mar­ket­ing. Our sales team can ad­vise busi­nesses not just on news­pa­per ad­ver­tis­ing but also dig­i­tal dis­play on our web­site, Google ad words, so­cial me­dia, com­mer­cial print­ing… we’re a one-stop shop for lo­cal mar­ket­ing. We’re also em­bed­ded in the com­mu­nity with our sup­port and pro­mo­tion of busi­ness events and cel­e­brat­ing suc­cesses within the com­mu­nity through our re­port­ing. If you’ve got a good story to tell we’re the peo­ple to call.

3. Why is it im­por­tant for us as con­sumers to sup­port lo­cal busi­ness?

I be­lieve that small busi­nesses of­fer bet­ter ser­vice. It makes your lo­cal com­mu­nity a bet­ter place to live in and keeps the dol­lars lo­cal. It also helps de­liver diver­sity of choice and com­pe­ti­tion.

4. News­pa­pers sit in a very dis­rupted sec­tor; how is Com­mu­nity News over­com­ing the chal­lenges?

With high qual­ity prod­ucts and jour­nal­ism as well as rel­e­vant con­tent. We run the busi­ness as ef­fi­ciently as pos­si­ble, en­sur­ing our prod­ucts are avail­able to those who want to read them. We fo­cus on giv­ing ad­ver­tis­ers the best re­turn on in­vest­ment we can.

5. What is your lo­cal cof­fee shop?

Wild Fig in Scar­bor­ough and you’ll of­ten see me hav­ing meet­ings at The Cut­ting Board and Pe­ti­tion.

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