Steve’s dressed for success at Cup party
STEVE’S Bar and Cafe has teamed up with WA fashion label Ae’lkemi to host its biggest and best Melbourne Cup event yet.
Steve’s general manager Glen Parsons said he had “pushed the limits” with Melbourne Cup for four years.
“We changed the format and went party-style rather than sit-down, which changed the dynamics of the event,” he said.
“It’s grown over past few years; we’ve gotten more relaxed with how we bring on our sponsors.”
Ae’lkemi founder and designer Alvin Fernandez said his fashion show at Steve’s on Melbourne Cup day would have a similar vibe to his recent Perth Fashion Festival show.
“We’re really excited to be on board in collaboration with Steve’s this year as the demographic and clientele is well suited with Ae’lkemi’s brand,” he said.
Mr Parsons said this year he involved bigger players such as Ae’lkemi and was happy to have them on board for Perth’s “most luxurious” Melbourne Cup event.
“We’re expecting it to be big – we have a licensed marquee in the carpark, which is a first for us,” he said.
Tickets are available at http://www.steves.com.au/ melbournecup2018/.
Ae'ikemi designer Alvin Fernandez with clients Sam Wyllie and Emma Milner. Picture: Martin Kennealey