Pop up de­signer fash­ions

Western Suburbs Weekly - - News - Vic­to­ria Ri­fici

THE founder of Loud Lotte and The Jacket Shop, Pia Ben­nett, will bring her la­bel to St Quentin’s Av­enue on De­cem­ber 5 for a one-day pop up sale.

Based in North Fremantle at Queen Vic­to­ria Street, Ms Ben­nett’s jack­ets and chil­drenswear de­signs will be avail­able to try on and buy in Clare­mont.

“We have more of an on­line pres­ence, so it will be nice to show all the new stock that’s come in, es­pe­cially ahead of Christ­mas,” she said.

The Swanbourne res­i­dent ini­tially de­signed and sold high end fash­ion jack­ets but launched her kids brand in mid-2016 af­ter she re­alised there was a gap in the mar­ket for older chil­dren’s cloth­ing.

She said her kids wear de­signs were eth­i­cally brought to life in a small fac­tory in Viet­nam.

“I started out as a vis­ual artist, stud­ied fine art and al­ways made women’s things like jack­ets and gar­ments, and then the kids wear is a pro­gres­sion in the mak­ing,” she said.

“There was a gap in the mar­ket for older kids, es­pe­cially with pretty dresses for girls be­yond ten.”

Ms Ben­nett said her brand was a cul­mi­na­tion of her love for vis­ual arts and fash­ion de­sign.

Block-coloured unique gar­ments that were not nec­es­sar­ily ‘in trend’ was Ms Ben­nett’s vi­sion when de­sign­ing her younger range.

“My fo­cus was to use block colours and to open up the gar­ment, see­ing trims, and it be­ing some­thing spe­cial rather than some fad you put on,” she said.

Ms Ben­nett said she had plans to one day open a re­tail out­let, but would make it small and in­ter­est­ing rather than a big and com­mer­cial en­ter­prise.

Www.com­mu­ni­typix.com.au d488921

De­signer Pia Ben­nett is open­ing a pop up shop in Clare­mont for a lim­ited time only. Pic­ture: An­drew Ritchie

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.