De­signs push the bound­aries

Western Suburbs Weekly - - Fashion - With Belinda Cipri­ano

AF­TER a few stints in Los An­ge­les, In­gle­wood de­signer Steph Audino is back on home soil where it all be­gan.

The 27-year-old, who started her la­bel at 20, has been trav­el­ling back and forth to the US af­ter re­ceiv­ing a pos­i­tive re­sponse from celebri­ties, in­flu­encers and in­ter­na­tional stylists five years ago.

Audino’s de­signs have been worn by the likes of Ari­ana Grande, R’N’B artist Ashanti, The Real talk show host Adri­enne Bailon and Des­tiny’s Child’s Michelle Wil­liams.

She said her time over­seas had opened doors and given her life ex­pe­ri­ence to help grow her brand.

“The first trip to LA was just a fun one, but the re­sponse from what I was wear­ing back then was su­per pos­i­tive so I thought maybe it was some­thing I should ex­plore,” she said.

“I then got in­vited to do New York Fash­ion Week and that’s where I had agents and man­agers start con­tact­ing me.

“The fol­low­ing year I went over as a men­tor as part of the LEAP Foun­da­tion and signed with an agent who rep­re­sented me and from there it grew with celebri­ties and in­flu­encers.

“The LA mar­ket is com­pletely dif­fer­ent to Aus­tralia – the style is very dif­fer­ent – so I think when they saw my brand, they saw some­thing com­pletely dif­fer­ent with my cou­ture pieces and ev­ery­one took to it very well.”

Work­ing with pho­tog­ra­phers, videog­ra­phers, in­flu­encers and stylists, Audino said she spent time over­seas col­lab­o­rat­ing with other artists and shoot­ing cam­paigns in dream lo­ca­tions, in­clud­ing a man­sion in Hol­ly­wood.

“I wanted to see and do some­thing dif­fer­ent and I was in­ter­ested to see how it all works and how I could ex­pand the la­bel,” she said.

“To work with dif­fer­ent pho­tog­ra­phers, videog­ra­phers, in­flu­encers and to col­lab­o­rate was re­ally cool; just to see what you could do if you all worked to­gether.

“LA is such a com­pet­i­tive mar­ket but there are some re­ally cool peo­ple who like to help each other grow and sup­port each other.”

She spent the past few weeks in Bali and do­nated a per­cent­age of her prof­its to help fam­i­lies in Bali pro­vide an ed­u­ca­tion to their chil­dren.

She said she was ex­cited to fin­ish her cur­rent readyto-wear col­lec­tion at home.

“I’ll be here for a while; I love Perth, Bali and LA and I don’t want to choose just one, so to go be­tween the three and do the shorter stays gives me the free­dom to sat­isfy all of my cus­tomers’ needs,” she said.

“My new ready-to-wear col­lec­tion is def­i­nitely more me, it re­ally shows peo­ple who I am; now not the 20-year-old who started the la­bel.

“I think it shows growth and how I have trans­formed as a per­son, as a de­signer. I like to push bound­aries and keep it classy but still keep it sexy, mak­ing women feel con­fi­dent in what they’re wear­ing.”

Audino said her fiveyear plan in­cluded do­ing more styling, be­ing stocked by on­line web­sites The Iconic and Re­volve, and work­ing in cos­tume de­sign.

Www.com­mu­ni­typix.com.au d487574

De­signer Steph Audino is back in Perth af­ter spend­ing time over­seas. Pic­ture: An­drew Ritchie

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