Popular business back in the swim
DANEECHI swimwear is back. Gemma Dunthorne bought the business from former owner Denise Price, who announced in August 2017 that she was selling after more than 30 years.
Ms Dunthorne will run Daneechi as an online shop and has kept popular brands like Jets, Moontide, Finch and Piha while adding labels such as Indaia.
The online store also stocks mastectomy brands Femme de
The marketing graduate was halfway through a law degree when she decided she wanted to buy a business.
“I started looking at the business classifieds and saw a craft shop, which was really exciting because I’m very hands on,” Ms Dunthorne said.
“Then I realised it was not financially viable and I was really upset, but the day after I saw Daneechi
la Mer and and I was really lucky to get it.
“It’s got a good following and it’s been an easy transition to go online.”
While Ms Dunthorne is new to small business, she’s very familiar with Daneechi swimwear.
“I grew up in Nedlands and went to Hollywood High School, and as a tall girl it was good to find mix and match swimwear at Daneechi,” she said.
Visit www.daneechi. com.
Marketing graduate Gemma Dunthorne has saved Daneechi and put the business online. Picture: Martin Kennealey