Pop­u­lar busi­ness back in the swim

Western Suburbs Weekly - - News - Denise S. Cahill

DANEECHI swimwear is back. Gemma Dun­thorne bought the busi­ness from for­mer owner Denise Price, who an­nounced in Au­gust 2017 that she was sell­ing af­ter more than 30 years.

Ms Dun­thorne will run Daneechi as an on­line shop and has kept pop­u­lar brands like Jets, Moon­tide, Finch and Piha while adding la­bels such as Indaia.

The on­line store also stocks mas­tec­tomy brands Femme de


The mar­ket­ing graduate was half­way through a law de­gree when she de­cided she wanted to buy a busi­ness.

“I started look­ing at the busi­ness clas­si­fieds and saw a craft shop, which was re­ally ex­cit­ing be­cause I’m very hands on,” Ms Dun­thorne said.

“Then I re­alised it was not fi­nan­cially vi­able and I was re­ally up­set, but the day af­ter I saw Daneechi

la Mer and and I was re­ally lucky to get it.

“It’s got a good fol­low­ing and it’s been an easy tran­si­tion to go on­line.”

While Ms Dun­thorne is new to small busi­ness, she’s very fa­mil­iar with Daneechi swimwear.

“I grew up in Ned­lands and went to Hol­ly­wood High School, and as a tall girl it was good to find mix and match swimwear at Daneechi,” she said.

Visit www.daneechi. com.

Www.com­mu­ni­typix.com.au d489070

Mar­ket­ing graduate Gemma Dun­thorne has saved Daneechi and put the busi­ness on­line. Pic­ture: Martin Ken­nealey

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