JEWELLER of 22 years Scott Broadley has opened his first retail store.
Broadleys Fine Jewellery and Antiques in Claremont opened six weeks before Christmas after the Victoria Park resident spent three months renovating the Railway Road shop to create an industrial feel.
Mr Broadley said he wanted people to feel comfortable in the space, so there was no counter or “sell, sell, sell” atmosphere. Instead, customers can browse the custom-made and antique jewellery at their leisure and watch the jeweller in action on the workbench.
The father of two previously worked out of his parents’ jewellery shop House of Riches, which closed after 37 years at the end of 2018.
Mr Broadley specialises in engagement and wedding rings but said having his own shop gave him more freedom to work on passion projects such as redesigning old pieces.
He said customers often came to him with jewellery that had been passed down by older generations or pieces they did not like wearing anymore to have them remodelled to something they wanted to wear.
“The shop offers diversity,” Mr Broadley said.
“I have modern, retro, vintage and antique pieces ranging vastly in price from as little as a $190. Having the onsite workshop I can carry out repairs, remodelling and custom makes where the clients are actually sitting down and talking to the person that will be physically making their piece of jewellery.”
From February, Broadleys Fine Jewellery and Antiques, which even has its own custom scented candle, will host champagne Fridays on the last week of every month where customers can enjoy a glass of champagne and browse the collection or get their jewellery cleaned. 1. What made you decide to open your own Pilates studio in November 2017?
I grew up in WA but moved to Sydney in 2014 for three years where I worked as a personal trainer at a gym in Bondi. Then I started working in a pilates studio and a friend and I talked about opening a studio over there. But the fitness market is so flooded in Sydney so I decided to come back to Perth because it made more sense to start here with lower rents and the support of family and friends. The space in Claremont became available and I fit it out in the style of a Sydney Pilates studio – spacious, light and airy – and with 10 Allegro reformers.
2. What have you learnt about operating a small business since then?
It’s been very up and down. I’m such a perfectionist so initially I found it hard to delegate tasks to people. I wanted to do everything on my own so I knew it was done properly. But I had to get over that. I learned to delegate tasks and share the load.
3. What has been a highlight?
The little wins. The best thing is when the ‘walkers’ (mums who walk for exercise) who have never been to a gym come in and do a class. The initial challenge is to make them feel comfortable. I love having those women in the studio and making them feel confident. It’s nice to have that community and those relationships. I’ve also tried to change mindsets around movement. I do clinical one-on-ones and that’s so different to a class because it’s about getting them to understand their body.
4. How have you overcome the challenges of being in small business?
Initially I just tried to plan as much as I possibly could and had an Excel spreadsheet to predict all the costs. I over-predicted everything so when I got to the end the cost wasn’t as much. I was really lucky with my fit-out… my fiance is a builder so he saved me a lot of money. I’m lucky to have met studio owners in Sydney and we share advice all the time.
5. What is your local coffee shop?
Daisies in Cottesloe. It’s down the road from home and I walk my dog Ziggy down there every morning.
Broadleys Fine Jewellery owner Scott Broadley in his new store. Picture: Andrew Ritchie UWA graduate Emma Anderson moved to Sydney when she finished university for a fresh start. After three years, during which she developed a passion for pilates, the 27year-old returned home and opened her own pilates studio, Cardea Pilates, in Claremont.
Cardea Pilates owner Emma Anderson.