Broad hori­zons

Western Suburbs Weekly - - News - Denise S. Cahill

JEW­ELLER of 22 years Scott Broadley has opened his first re­tail store.

Broadleys Fine Jewellery and An­tiques in Clare­mont opened six weeks be­fore Christ­mas af­ter the Vic­to­ria Park res­i­dent spent three months ren­o­vat­ing the Rail­way Road shop to cre­ate an in­dus­trial feel.

Mr Broadley said he wanted peo­ple to feel com­fort­able in the space, so there was no counter or “sell, sell, sell” at­mos­phere. In­stead, cus­tomers can browse the cus­tom-made and an­tique jewellery at their leisure and watch the jew­eller in ac­tion on the work­bench.

The fa­ther of two pre­vi­ously worked out of his par­ents’ jewellery shop House of Riches, which closed af­ter 37 years at the end of 2018.

Mr Broadley spe­cialises in en­gage­ment and wed­ding rings but said hav­ing his own shop gave him more free­dom to work on pas­sion projects such as re­design­ing old pieces.

He said cus­tomers of­ten came to him with jewellery that had been passed down by older gen­er­a­tions or pieces they did not like wear­ing any­more to have them re­mod­elled to some­thing they wanted to wear.

“The shop of­fers di­ver­sity,” Mr Broadley said.

“I have mod­ern, retro, vin­tage and an­tique pieces rang­ing vastly in price from as lit­tle as a $190. Hav­ing the on­site work­shop I can carry out re­pairs, re­mod­elling and cus­tom makes where the clients are ac­tu­ally sit­ting down and talk­ing to the per­son that will be phys­i­cally mak­ing their piece of jewellery.”

From Fe­bru­ary, Broadleys Fine Jewellery and An­tiques, which even has its own cus­tom scented can­dle, will host cham­pagne Fri­days on the last week of ev­ery month where cus­tomers can en­joy a glass of cham­pagne and browse the col­lec­tion or get their jewellery cleaned. 1. What made you de­cide to open your own Pi­lates stu­dio in Novem­ber 2017?

I grew up in WA but moved to Syd­ney in 2014 for three years where I worked as a per­sonal trainer at a gym in Bondi. Then I started work­ing in a pi­lates stu­dio and a friend and I talked about open­ing a stu­dio over there. But the fit­ness mar­ket is so flooded in Syd­ney so I de­cided to come back to Perth be­cause it made more sense to start here with lower rents and the sup­port of fam­ily and friends. The space in Clare­mont be­came avail­able and I fit it out in the style of a Syd­ney Pi­lates stu­dio – spa­cious, light and airy – and with 10 Al­le­gro re­form­ers.

2. What have you learnt about op­er­at­ing a small busi­ness since then?

It’s been very up and down. I’m such a per­fec­tion­ist so ini­tially I found it hard to del­e­gate tasks to peo­ple. I wanted to do every­thing on my own so I knew it was done prop­erly. But I had to get over that. I learned to del­e­gate tasks and share the load.

3. What has been a high­light?

The lit­tle wins. The best thing is when the ‘walk­ers’ (mums who walk for ex­er­cise) who have never been to a gym come in and do a class. The ini­tial chal­lenge is to make them feel com­fort­able. I love hav­ing those women in the stu­dio and mak­ing them feel con­fi­dent. It’s nice to have that com­mu­nity and those re­la­tion­ships. I’ve also tried to change mind­sets around move­ment. I do clin­i­cal one-on-ones and that’s so dif­fer­ent to a class be­cause it’s about get­ting them to un­der­stand their body.

4. How have you over­come the chal­lenges of be­ing in small busi­ness?

Ini­tially I just tried to plan as much as I pos­si­bly could and had an Ex­cel spread­sheet to pre­dict all the costs. I over-pre­dicted every­thing so when I got to the end the cost wasn’t as much. I was re­ally lucky with my fit-out… my fi­ance is a builder so he saved me a lot of money. I’m lucky to have met stu­dio own­ers in Syd­ney and we share ad­vice all the time.

5. What is your lo­cal cof­fee shop?

Daisies in Cottes­loe. It’s down the road from home and I walk my dog Ziggy down there ev­ery morn­ing.­mu­ni­ d489859

Broadleys Fine Jewellery owner Scott Broadley in his new store. Pic­ture: An­drew Ritchie UWA grad­u­ate Emma An­der­son moved to Syd­ney when she fin­ished uni­ver­sity for a fresh start. Af­ter three years, dur­ing which she de­vel­oped a pas­sion for pi­lates, the 27year-old re­turned home and opened her own pi­lates stu­dio, Cardea Pi­lates, in Clare­mont.

Cardea Pi­lates owner Emma An­der­son.

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