Why you don’t need to carry your cards


MIL­LIONS of shop­pers will be leav­ing their loy­alty cards at home this fes­tive sea­son but they will still be able to rack up re­wards points. As con­sumers con­tinue to shift away from tap­ping their cards at the check­out to pay and in­stead use their phones, the same ap­plies to re­wards cards. Pop­u­lar loy­alty re­ward card app Sto­card has quickly be­come a hit in Aus­tralia and next month is ex­pected to top three mil­lion users na­tion­ally. Adding about 100,000 users monthly, the app it is ex­pected to have up to five mil­lion users in a cou­ple of years. Sto­card man­ag­ing di­rec­tor Rad­inck van Vol­len­hoven said shop­pers of­ten signed up to “to lighten the load of their wal­let”. “We are solv­ing a prob­lem for peo­ple,” he said. “They don’t like hav­ing 20 or 30 loy­alty cards in their wal­let or purse.” “There’s a gen­eral trend away from hav­ing all these dif­fer­ent cards in your purse and dif­fer­ent loy­alty apps into one ag­gre­gated so­lu­tion. “Gen­er­ally peo­ple want to slim down their wal­let and purse as much as they can.” The app al­lows users to take pho­tos or punch in the de­tails of each loy­alty card into their smart­phone, ei­ther an iPhone or An­droid de­vice. Aus­tralian Re­tail­ers As­so­ci­a­tion ex­ec­u­tive di­rec­tor Rus­sell Zim­mer­man said some re­tail­ers were still be­hind the times with loy­alty schemes and needed to catch up. “The days of hav­ing card­board cards in your wal­let are go­ing nowhere,” he said. “Be­cause of the way trade is chang­ing and credit cards can go in our mo­bile de­vices, we don’t nec­es­sar­ily carry our wal­lets when we go out.”

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