STICKING TO THEIR GUNS
The S90’s unusual tail-light design and bumper-level numberplate housing are designed to convey width and a ‘muscular arms’ stance.
Volvo went with them because they make a statement, even though they proved controversial in styling clinics. “Nobody liked them, but we did it anyway,” said project boss Kent Falck.
The signature LED headlight strip is said to evoke Thor’s hammer, while more Norse mythology can be found in the grille, which possesses Volvo’s long-lived shield-and-sash motif.