‘Sold’ fol­lowed by boom­ing sales

Wheels (Australia) - - Ingear -

Ford sold Jaguar and Land Rover to Tata in 2008 for $2.3bn, about half the com­bined to­tal it had orig­i­nally paid and after in­vest­ing bil­lions in prod­uct de­vel­op­ment. In 2007, the two brands had sold a com­bined to­tal of just 287,000 cars, but by last year vol­umes had more than dou­bled to 604,000 units. Volvo’s turn­around is only slightly less dra­matic, from 334,000 cars in 2009, the fi­nal year of Ford own­er­ship, to 534,000 in 2016 – this be­fore the new ‘40’ plat­form comes on line. Sales, and prof­its, that could have helped turned Ford around.

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