While the British car maker has no grand designs to transition into a volume brand overnight, Aston Martin Australia and New Zealand regional manager Kevin Wall told Wheels the new Vantage is expected to conquest sales from rival premium brands.
“With our focus now broadening to a large number of volume competitors, we’ll see significant volume increase for the brand overall with this car,” he said.
During a recent Vantage preview event held in Melbourne, Wall revealed that a substantial number of orders had already been placed. “At the end of the program we’ve shown it to 120 clients and we have a whisker less than 20 percent of our next annual volume covered. We’re
doing okay,” he said.