WHY DATA WILL BE THE NEW GOLD

Wheels (Australia) - - The Future Of The Industry -

In the brave new world of autonomy, it’s far eas­ier to pre­dict what may get de­stroyed than what will spring up in its place. Sil­i­con Val­ley al­ready has a whole Petri dish of au­to­mo­tive start-ups, but we’re still so far from a func­tion­ing sys­tem of driver­less, on- de­mand mo­tor­ing that try­ing to pick the next Google is fu­tile. But it will come, and when it does, start-ups not yet started-up will make bil­lions from the sen­sors and soft­ware that con­trol our cars, the apps with which we sum­mon and pay for them, the fi­nance and in­surance that we users no longer have to bother with, and above all from data. The in­for­ma­tion that cars gen­er­ate as they move about is likely to be­come the sin­gle big­gest rev­enue stream in mo­tor­ing. Au­ton­o­mous cars need in­for­ma­tion to make de­ci­sions, and those who can cap­ture, un­der­stand and share it the best will make for­tunes. What we learn about how we choose to move, how we choose to spend our time as we ‘drive’ and what we choose to buy will also have value, and the cre­ators of the next gen­er­a­tion of au­ton­o­mous ve­hi­cles will cap­ture data and use it in ways we can’t even be­gin to pre­dict.

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