WHY DATA WILL BE THE NEW GOLD
In the brave new world of autonomy, it’s far easier to predict what may get destroyed than what will spring up in its place. Silicon Valley already has a whole Petri dish of automotive start-ups, but we’re still so far from a functioning system of driverless, on- demand motoring that trying to pick the next Google is futile. But it will come, and when it does, start-ups not yet started-up will make billions from the sensors and software that control our cars, the apps with which we summon and pay for them, the finance and insurance that we users no longer have to bother with, and above all from data. The information that cars generate as they move about is likely to become the single biggest revenue stream in motoring. Autonomous cars need information to make decisions, and those who can capture, understand and share it the best will make fortunes. What we learn about how we choose to move, how we choose to spend our time as we ‘drive’ and what we choose to buy will also have value, and the creators of the next generation of autonomous vehicles will capture data and use it in ways we can’t even begin to predict.