From the wreckage of post war Japan, he built a brand that turned accepted wisdom on its head. Motorcycles like the Honda Dream and 750/4 spelled the end for the British industry. They gave Honda the chance to apply the same engineering savvy to cars. Witness the 1972 Honda Civic and ( COTY winning) 1977 Accord. Soichiro was a staunch advocate for motorsport teaching young engineers to think on their feet.