SOICHIRO HONDA

Wheels (Australia) - - People -

From the wreck­age of post war Ja­pan, he built a brand that turned ac­cepted wis­dom on its head. Mo­tor­cy­cles like the Honda Dream and 750/4 spelled the end for the Bri­tish in­dus­try. They gave Honda the chance to ap­ply the same en­gi­neer­ing savvy to cars. Witness the 1972 Honda Civic and ( COTY win­ning) 1977 Ac­cord. Soichiro was a staunch ad­vo­cate for mo­tor­sport teach­ing young engi­neers to think on their feet.

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