TOYOTA SACKS DULL
Japanese giant charting a course to rise above bland
The Japanese giant’s ‘war on boring’ is about to pay big dividends
SAYING Toyota is on a roll is quite an understatement. Traditionally, understatement is a very Toyota quality – but that’s changing fast, and soon you won’t be able to avoid seeing the signs of Toyota’s newfound flair and confidence. In its engineering, styling and ambition, Toyota is getting loud and proud.
The company is going through fundamental and far-reaching changes in what it makes and how it’s made. Fuel efficiency continues to be a priority, but it’s now joined by vibrant motorsport and performance car divisions. Its previously deadly dull family hatch has just had a complete overhaul that ramps up its desirability, while its SUVS and crossovers are set to stand out from a packed field.
The brand’s latest platform – Toyota New Global Architecture, or TNGA – underpins most of it. First deployed in the current Prius, TNGA’S flexibility means it now features in the funky C-HR and will underpin the new Corolla and RAV4 SUV. It’s good enough for the Lexus UX baby SUV too. Toyota claims a 65 percent rigidity boost compared with its previous platform, and TNGA allows engine bay components and suspension mounts to be positioned lower, in turn lowering the centre of gravity for better handling.
The design of mid-size Toyotas has delivered equally radical changes. The quirky C-HR is making respectable numbers in Australia and the boldly styled Prius and Camry are anything but safe designs. The new Corolla hatch, due here in August, has drawn acclaim for its eye-catching lines. Toyota’s global design general manager, Simon Humphries: “Our primary goal was to create the most bold and dynamic hatchback on the market, without compromising interior usability.”
The RAV4, meanwhile, was North America’s best-selling car in 2017. That sort of success might once have made Toyota play safe with its successor, but not this time around. Design-wise, it’s clearly inspired by last year’s maximum-lifestyle FT-AC concept, and it’ll come to market with petrol or hybrid power and allwheel drive in early 2019.