BRITTA SEEGER

Wheels (Australia) - - Contents - JUNE 2018

Mercedes’ mar­ket­ing mas­ter­mind al­ters the com­pany’s course

Rolls-royce’s first foray off the beaten path of lux­ury sa­loons with its Cullinan SUV rep­re­sents, not sur­pris­ingly, the pop­u­lar fam­ily wagon genre dressed to the nines. If you needed proof of this, be­yond the $685K price tag, please avail your­self of th­ese press kit gems. “Ja­son, we’re go­ing to go drone rac­ing to­day. Can you load the Drone Mo­d­ule into the Cullinan?” This be­ing just one of the be­spoke ‘re­cre­ation mod­ules’ de­signed to plug into Cullinan’s 600-litre cargo bay. Oh, it’s a fancy one al­right.

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