Mercedes’ marketing mastermind alters the company’s course
Rolls-royce’s first foray off the beaten path of luxury saloons with its Cullinan SUV represents, not surprisingly, the popular family wagon genre dressed to the nines. If you needed proof of this, beyond the $685K price tag, please avail yourself of these press kit gems. “Jason, we’re going to go drone racing today. Can you load the Drone Module into the Cullinan?” This being just one of the bespoke ‘recreation modules’ designed to plug into Cullinan’s 600-litre cargo bay. Oh, it’s a fancy one alright.