Not so high lux

Wheels (Australia) - - The Insider -

As the big­ger lux­ury brands have be­come the top-drawer equiv­a­lent of vol­ume play­ers, so some com­pa­nies have demon­strated the logic of stay­ing small. Koenigsegg has made fewer than 300 cars through­out two decades of pro­duc­tion, while Pa­gani only builds around 50 a year. Both know their cus­tomer base ex­cep­tion­ally well and en­joy lots of re­peat busi­ness. More im­por­tantly, both are prof­itable.

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