NOSE HIS STUFF?
There is always a fine line between contemporary cuttingedge design and plain ugly design. In their obsessive need to infuse the Lexus brand with a fresh style, Yasuo Kajino’s so-called ‘spindle grille’ design has given the Lexus range the most plain ugly, grossly overstyled front-end treatment that is totally out of proportion with the rest of the car. It looks as if it was intended to fit a truck or large ute.
Fact is, style is one of the three most critical aspects that influences the car-buying public. It took BMW a decade to recover from the ‘Banglebutt’ design disasters, and to see the new UX continue this polarising design style, history will show it will take Lexus even longer to recover out of this design mess. It’s clear this polarising styling has turned away more potential customers than it has attracted, as Lexus sales continue to slide, with August seeing Lexus drop out of the list of top 20 selling brands in Australia.
“The ‘spindle grille’ design has given the Lexus range the most ugly front end”