Wide-open ker-ching

Events like the Porsche Rennsport Reunion and Ferrari Racing Days aren’t just great for enthusiasts; they’re also great for business. While, ironically, the traditional motor show is slowly disappearing, these single-marque events are capable of bringing serious money to local economies – such that governments now court these manufacturers to bring the shows to them. Additionally, through show registrations and contests, manufacturers can harvest a shedload of info on customers and prospects.