Play­ing hard­ball

Wheels (Australia) - - First Drives -

Peu­geot’s CEO, Philippe Im­per­ato, in­sisted at the Paris Show that Peu­geot was not pre­mium, but at the top end of main­stream. That’s about the tough­est place to make a dol­lar and lo­cal im­porter Inch­cape is lean­ing to­wards bring­ing only the GT flag­ship here and ram­ming it with equip­ment. Im­per­ato’s not about to ar­gue that one. “The 508 will not af­fect my profit and loss,” he was re­ported as say­ing. “Sixty per­cent of profit is SUVS [and an­other 30 per­cent is in com­mer­cial ve­hi­cles], so I don’t need 50 per­cent of rev­enue from fleets; it’s not im­por­tant. I don’t care. If I’m killing the pric­ing, then I’m killing the resid­ual value.” So don’t ex­pect dis­count­ing.

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