Peugeot’s CEO, Philippe Imperato, insisted at the Paris Show that Peugeot was not premium, but at the top end of mainstream. That’s about the toughest place to make a dollar and local importer Inchcape is leaning towards bringing only the GT flagship here and ramming it with equipment. Imperato’s not about to argue that one. “The 508 will not affect my profit and loss,” he was reported as saying. “Sixty percent of profit is SUVS [and another 30 percent is in commercial vehicles], so I don’t need 50 percent of revenue from fleets; it’s not important. I don’t care. If I’m killing the pricing, then I’m killing the residual value.” So don’t expect discounting.