Making beautiful music

Fellow Italian supercar maker Ferrari also recognises the importance of sound when it comes to marketing its cars. So much so, in fact, that engineers there claim they spend as much time tweaking the soundtrack of every new car as they do finetuning the driving dynamics. “We always tune the exhaust like you would tune a unique instrument,” one engineer told Wheels. “You are buying a Ferrari, so you appreciate the sound, and so we specifically create different levels of sound, different tones of the sound.”