Luc Don­ck­er­wolke, Hyundai/Kia

Wheels (Australia) - - DESIGN SPECIAL - AI

Has there been a more spec­tac­u­lar de­sign turn­around in re­cent times than that of Hyundai/Kia? Ma­ligned and scoffed at not so long ago, now the Ko­rean brands are pro­duc­ing some of the in­dus­try’s most strik­ing and in­flu­en­tial cars. Don’t be­lieve us? Google ‘Ge­n­e­sis Essen­tia con­cept’. Key to this rad­i­cal turn­around has been the hir­ing of some of the de­sign world’s lead­ing minds. For­mer Audi de­signer Peter Schreyer played a piv­otal role, as did Sasha Seli­panov (now at Koenigsegg), but the man cur­rently in the hot seat is Luc Don­ck­er­wolke. Renowned for his work on the Lam­borgh­ini Gal­lardo, Don­ck­er­wolke took up his role as de­sign head for Hyundai Mo­tor Group (which in­cludes Kia) in 2015. Ru­mour is he’s push­ing for an even more rad­i­cal di­rec­tion, but meet­ing some re­sis­tance in­ter­nally. Change is never easy.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.