Luc Donckerwolke, Hyundai/Kia
Has there been a more spectacular design turnaround in recent times than that of Hyundai/Kia? Maligned and scoffed at not so long ago, now the Korean brands are producing some of the industry’s most striking and influential cars. Don’t believe us? Google ‘Genesis Essentia concept’. Key to this radical turnaround has been the hiring of some of the design world’s leading minds. Former Audi designer Peter Schreyer played a pivotal role, as did Sasha Selipanov (now at Koenigsegg), but the man currently in the hot seat is Luc Donckerwolke. Renowned for his work on the Lamborghini Gallardo, Donckerwolke took up his role as design head for Hyundai Motor Group (which includes Kia) in 2015. Rumour is he’s pushing for an even more radical direction, but meeting some resistance internally. Change is never easy.