City of dimming light

Wheels (Australia) - - 30 DAYS MARCH 2020 -

Mean­while, head of the Paris mo­tor show, Jean-Claude Girot, is fac­ing his own chal­lenges for the bi­en­nial event. In 2018, big-name no-shows in­cluded Volk­swa­gen, Ford, Fiat, Volvo, Nis­san, In­finiti, Subaru, Mazda and Mit­subishi. Since then he’s faced fur­ther pres­sure, in­clud­ing man­u­fac­tur­ers try­ing to ne­go­ti­ate a lower stand rental. “I’m not re­cep­tive to that,” Girot says firmly. “We are a com­mer­cial op­er­a­tion, and we must have prof­its.” He did con­cede that chang­ing the generic for­mula is a must. “We have to rein­vent – be more in­ven­tive, but no less in­ter­est­ing,” he said. “Smaller booths, per­haps. We have to fight to be bet­ter, to show bet­ter things to the vis­i­tors and press, and to keep the pas­sion.”

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