WHO

MCW 660 RESERVE CHARDONNAY 2015

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Making the wine is just the start of it for many outfits, who will also want a marketing campaign and to conjure an appropriat­e label (classic? opulent?) and matching price point. Whew. For this, Mcwilliam’s went the snazzy-label option and a name that doubles as a clever logo. The contents? Juicy and fruit-driven. Excellent. $28

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DRINK ME

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