DESIGNER WINE ANYONE?

I always think shared passion inspires great things, in this particular case if your shared passion is for fashion and wine then the Crafters Union x GINGER & SMART Sauvignon Blanc should be on your shopping list.

Just in time for summer, with its eye-catching exclusive design, the limited edition Crafters Union x GINGER & SMART Sauvignon Blanc is the perfect accompaniment to all the entertaining you will be doing this season. Plus, purchase any two bottles and you’ll receive a limited edition Crafters Union x GINGER & SMART scarf. Did someone say Christmas shopping done?

Talking about the creative collaboration, Co-Founders of GINGER & SMART, Alexandra and Genevieve Smart sat down to answer some rapid fire questions.

How did the collaboration with Crafters Union emerge? Elegance, intensity and a sense of playfulness are some of Crafters Union Wine elements we drew inspiration from – and relate to our brand as well. We embraced these ideals in the limited-edition label design, combining bold shapes with vibrant colours for a chic, contemporary design.

What was your favourite part of the collaboration?

We loved considering the experience when people chose a wine, and how they visually engage with their choices. And how to bring this alive with print and colour.

How would you describe this wine?

Sauvignon Blanc is the perfect summer drink and is so fresh and versatile.

Favourite accompaniment or meal to have with the Crafters Union x GINGER & SMART Sauvignon Blanc? You can never go past a great cheese plate with a Sav Blanc. In order of preference; beer, red wine, white wine, rosé, champagne?

Rosé, pinot noir, white wine, champagne, beer.

$20 Crafters Union x GINGER & SMART Sauvignon Blanc Exclusive to BWS