TOP FIVE PLACES TO SHOP IN WELLINGTON
Fashion Editor Paige McMillan shares her retail picks in the cultural capital of NZ
TWENTYSEVEN NAMES
After years of mutual appreciation for all things fashion and art, primary school friends Rachel Easting and Anjali Burnett decided to launch their own New Zealand-based label. Named after a list of 27 people who helped get their business off the ground, the brand is best-known for its sustainable and ethical values, as well as its transparency. You’ll be sure to find that perfect midi dress or puffsleeve blouse here.
27 Ghuznee Street, Te Aro
HUNTERS & COLLECTORS
Home of all things vintage, this consignment boutique is a must-visit when wandering Cuba Street. Hunters & Collectors is a treasure trove of hidden designer gems at an affordable price.
134 Cuba Street, Te Aro
SUPERETTE
For the shopper who prefers all of their favourite brands in one destination, Superette is the place to go. You’ll find the world’s top brands – think Australian designers such as Sass & Bide and Camilla and Marc alongside international brands such as Calvin Klein and Celine
– as well as their eponymous label all under the one roof. Don’t miss Superette for some serious designer retail therapy. 108 Victoria Street, Te Aro
KOWTOW
Founded in 2007 by Gosia Piatek, New Zealand label Kowtow is a brand dedicated to ethical fashion. Shopping here will genuinely make you ‘feel good’ about fashion. All collections are made from organic, renewable, biodegradable and regenerated fibres. They’re committed to fair-trade production and ethical industry standards. Coupled with their repair and recycling services, this is the spot to shop with your conscience.
29 College Street, Te Aro
ENA
A proud supporter of local talent, ENA founder Nadya FranceWhite provides emerging designers with the opportunity to showcase their wares alongside international brands. Shop exciting emerging New Zealand labels such as Penny Sage and Georgia Alice as well as international favourites like Proenza Schouler, Celine, CF Goldman and knitwear designer Pari Desai. ENA also stocks arguably one of the nation’s most sustainable fashion brands and my personal favourite, Maggie Marilyn, as well as a selection of curated vintage finds handpicked in California by the team, consisting of pieces from luxury designers Christian Dior, Saint Laurent and Ralph Lauren.
30 Ghuznee Street, Te Aro