STOPPING TRAFFIC

MEET SAM WHITE,THE FOUNDER AND CEO OF STELLA INSURANCE, THE BRAND CHANGING THE GAME IN A MALE-DOMINATED INDUSTRY

Multi award-winning entrepreneur Sam White is the first to admit that one of the strongest drivers for starting her own business at the age of 24 was the desire for autonomy.“I just didn’t want anyone else to tell me what to do,” she laughs.“I quickly realised that a conventional path wouldn’t suit me.”

Two decades on, Sam has turned her quest for freedom into a thriving business, both in the UK where she employs more than 200 people, and now in Australia, where she has just launched Stella car insurance.

DOING GOOD

Sam believes in the idea of ‘purposedriven business’ which is essentially a business model based on both making profit and giving back to the community.

“For me, success involves giving back. It’s as simple as that.”

A BETTER INSURANCE BET

Stella is a radically different proposition in the Australian insurance market

– a brand rewarding women for being statistically ‘better drivers’.

“The numbers don’t lie – women are proven to have less accidents and cause less damage in accidents than men,” Sam reveals.“Of course, there are individual instances where this isn’t the case, but overall, female primary drivers are a safer bet to insure than male drivers.”

BETTER OUTCOMES FOR WOMEN

Sam’s deep interest in improving outcomes for women is a fundamental part of her business drive and is important to how she can make a difference – whether it’s through better value insurance premiums or better social outcomes.

“We’re looking to support purposedriven female entrepreneurs in Australia through Stella – especially those whose businesses might have taken a hit as a result of COVID-19.

“Any entrepreneur we support can’t just be motivated by the bottom line – they must have a wider purpose beyond that.

“I can’t tell you how incredibly open and supportive of women

I’ve found Australians to be.

“Ultimately, though, our purpose is much bigger than changing the insurance game. Our plan is to change the game, full stop.”