FRESH FINDS
A long list of new brands launched during the height of the pandemic last year, while existing ones revamped their business models to be more sustainable. And just when we thought there’d be a break in fashion launches, three new Aussie labels just popped up on our radar!
A_C OFFICIAL
Formerly known as Ahimsa Collective, A_C Official’s cruelty-free handbags are designed with Mother Earth in mind. Available in black and white, the Raison D’être collection is made from the cactus plant – one of the most eco-friendly faux “leathers” available. They take a small batch approach, too, only creating nine styles, intended to be timeless classics. Designer Tess Carroll explains, “The values imbued in each piece are a literal representation of the sustainable and ethical ethos at the core of my design work.”With an emphasis on transparent supply chains, the brand is built with the “circular economy” front of mind – they even offer a buy-back program. There are also plans to offer a market place for pre-loved A_C items. Stay tuned!
JILLIAN BOUSTRED
After working with top tier Australian designers such as Bec + Bridge and Ellery, Sydneybased womenswear designer Jillian Boustred went on to launch her own self-titled label. Her commitment to inclusivity, local production and natural materials is inspiring, with the collection focusing on wearable pieces that will stand the test of time. These easy-to-style items are made for women of every shape, size and age, and are conveniently stocked in retail giant David Jones, as well as on Boustred’s website.
ALEMAIS
Alémais is another shining light born from lockdown. “[We had the] idea to repurpose abandoned materials during the pandemic to try and ensure ongoing wares of the supply chain workers,” says founder and designer Lesleigh Jermanus. Her debut collection is an eclectic mix of old-world craftsmanship, traditional embroidery, hand-dyed textiles and exaggerated sculptural shapes, all created from deadstock fabrics (textiles unable to be sold). Their sustainable practices include “offsetting carbon for all deliveries with [courier] DHL’s green program, recyclable, biodegradable and compostable packaging, and planting a tree for every piece sold to help support Australia’s ecosystem and wildlife”.