FRENCH GIRL CHIC
DON’T CAMOUFLAGE Emulate flawless European skin with these cardinal rules
Like a vintage tweed jacket, Parisian beauty rituals are carefully guarded, passed from mother to daughter and the envy of women across the globe. With whisperings from Paris, we unlock the long-held secrets to their perfectly imperfect approach to beauty.
COMMIT TO THE CAUSE
“To achieve a beautiful, clear complexion you have to take care of your skin, and French women learn very young how to do this,” says Payot CEO Marie-Laure Simonin Braun. The French skincare philosophy is all about working with the skin you have by investing in regular facials and targeting concerns in each step of your regimen.
“On a daily basis, skin is cleansed and toned, followed by a serum, an eye cream and a day cream,” says Payot’s Australian national education and sales training manager, Jodie Whiley. Then add an SPF50+ to protect, a night cream to nourish and weekly exfoliation to deep clean. These steps may not sound earthshattering, but the key here is compliance. Routines are followed religiously, which is what really gets results.
“For French women, the focus is on skin, not makeup,” says Simonin Braun. They embrace their skin’s natural texture, lines and freckles, and tend to opt for barelythere makeup rather than strive for a flawless finish. As such, French women seek out regimens that ensure their skin is healthy and hydrated at all times.
Sourcing tried-and-tested ingredients from plant botanicals is key. Goji and açai revive skin’s glow with vitamin C, watermelon and fig extracts drench skin with moisture, while Chilean mint and zinc powder are found in Payot cult favourite spot eraser Pâte Grise L’Originale. When your skin is glowing, just a touch of makeup gets the job done.
CLEANSE LIKE YOU MEAN IT
Whether you opt for a swipe of micellar water (a French creation to gently cleanse skin without using the country’s hard-onskin water) or a double cleanse routine, “cleansing day and night is the most important step and the first in age prevention”, says Whiley. “This enables the skin to function correctly and optimises its natural function.”
That’s why a two-step clean is often preferable: the first removes impurities and the second regenerates.
FIND THE JOY
While committed to their skincare routines, French women also credit their youthful visage to a holistic ritual: facial gymnastics. Developed by founder Nadia Payot in the late 1920s, the technique (known as the 42-movement massage) “encourages circulation, drainage and firming, while increasing radiance and enhancing product penetration”, says Simonin Braun. And while the spa experience may be more involved, adding even a little facial massage into your daily beauty routine turns skincare into selfcare with benefits.
RESPECT THE ICONS
Many iconic French skincare brands are revered for their history. This is not a culture obsessed with what’s new, but rather one that celebrates the knowledge that comes with decades of experience in formulating skincare. Payot, for example, the cult brand behind many breakthrough formulas and one of the first spas in Paris, is celebrating its 100-year anniversary.