SAY IT LOUD
Mispronouncing brand names is a common faux pas but one label helping us out is Aje. The Aussie brand’s new unisex Phonetics Series is designed to honour the pronunciation of Aje (it’s “eyj” if you’re wondering!) and get back to their roots of logo tees. Crafted in 100 per cent cotton in white, black and grey marle, they’ll give you that oversized cool girl look.