The beauty of upcycling

Doing their bit for the environment, Maybelline New York, Priceline Pharmacy and global recycling giant TerraCycle have partnered to be the largest and most accessible in-store recycling solution for makeup in Australia. The Greener Together initiative means you can drop off any brand of empty makeup packaging at a recycling station in all 470 Priceline and Priceline Pharmacy stores nationally. Maybelline’s support of this campaign is the first of three phases in their long-term mission to be plastic neutral by 2030.

For more info on what products are and aren’t accepted, head to priceline.com.au