CURE-ALL KERATIN

HAIR GURU AND OWNER OF EDWARDS AND CO, JAYE EDWARDS, FILLS US IN ON THIS MIRACLE INGREDIENT

KERATIN – WHAT IS IT?

“Keratin is the protein that makes up around 95 per cent of our hair. This number depletes when hair is damaged physically from heat styling, or chemically from colouring and other treatments.”

IS APPLYING MORE KERATIN TO OUR HAIR A GOOD THING?

“Yes! A good keratin product can actively seek out and find damage in your hair. Once it finds damage, it binds to it and fills in any weak spots. It will transform hair that’s damaged, in turn leaving you with beautiful and healthy hair.”

WE’VE HEARD TOO MUCH KERATIN CAN BE A BAD THING, THOUGH...

“An overload in protein can cause hair to break easily and become brittle in texture. This is why it’s so important to use a product like Alpha Keratin, which can detect if the hair is deficient and rebuild the proteins to restore estore natural strength and condition.”

WHAT SHOULD WE TRY?

“One of my favourites would be

Virtue Healing Oil $60. It’s an amazing blend of powerful reparative protein and pure, hydrating oils. It’s the ultimate multi-tasker, delivering shine, softness and moisture as well as damage repair and strengthening.

I also love the Recovery Shampoo $54, which gently dissolves daily build-up of products and other pollutants while filling in cracks of damage, , and the Conditioner

$56, which reconstructs frayed cuticles and brittle ends.”