HUE BEAUTY

It’s not often a niche brand reshapes a market, but when songstress-turned-beauty queen Rihanna launched Fenty Beauty in 2017 with a groundbreaking 40 shades of foundation, her cosmetic competitors took note.

These days there’s a shade for just about every skin colour, with beauty labels extending their ranges into these numbers and beyond.

Get your perfect match by “testing a minimum of two shades of foundation and a maximum of three”, says Nica Marcello, national education manager at Estee Lauder. And test along the jawline and nasolabial fold. “It’s where most of us need to conceal,” says Nica.