Fifi’s fit, healthy & A FASHION MOGUL!
Between raising kids and her radio gig, the presenter is now a successful designer
You’d think being a mother to two adorable daughters, Trixie and Daisy, and a fulltime radio host on the Hit Network would keep Fifi Box busy enough, but she’s still managed to create her own fashion label! Now it looks like she’s set to go global. The 45-year-old media personality launched her fashion label, Foxi Box, in November last year, which focuses on clothing for “real women made by a real woman” and the brand has been so well received, it could rival Kim Kardashian’s range!
Her loose-fitting cardigans and comfy and expandable trousers sell out minutes after they go online – and women from all over the country are crediting Fifi for helping them feel comfortable and sexy with their bodies again. “Fifi, you are a fit genius! I have been used to being uncomfortable for so long I forgot what it was like to just feel good. I put on your black pants and white tank and sighed with comfort,” one fan wrote on social media. “I’m truly grateful for being able to wear not only comfortable clothing for my body shape but fashionable too – you’ve created an amazing line, Fifi, thank you,” another echoed.
Last year, Fifi announced the new project on social media after revealing that she had struggled to find suitable clothes following the birth of Daisy in 2019. “I spent a fortune buying T-shirts, tops and pants that were too tight, too cropped, tearing at the seams and shrinking after one wash,” she said. “All I wanted was some good quality, simple wardrobe staples and I couldn’t find them anywhere. So I decided to make them.”
And while Fifi’s been hard at work on her line, fans are also noticing that she appears to be working hard on something else, too.
“You look absolutely amazing – how did you drop all that weight?” a fan commented on a recent Foxi Box brand promo image on Instagram. “You’ve lost so much weight, Fifi, good on you!” another excitedly added. Just two years ago, the presenter revealed she had struggled with “debilitating” weight gain during the pandemic and was left reeling after being bullied online over her size.
“I’m really trying to get myself out there,” Fifi said at the time. “But it’s very hard to be motivated.”