’90s blonde

“An Instagram and Tiktok favourite, the ’90s blonde is back in a big way. The ’90s blonde is a bold, golden blonde that’s very buttery — think Pam Anderson in Baywatch,” says Jaye. “To keep it free from any yellow or ash tones, this look is going to require regular glosses and some quality products for at-home maintenance.”

Essano Blonde Tone-correcting

Purple Shampoo $15.99