Ev­ery­body loves Laura

WE CAN’T EVEN COUNT ALL THE WAYS WE ARE CRUSH­ING ON KIC CO-FOUNDER, RUN­NER AND SELF-CON­FESSED NERD LAURA HEN­SHAW. READY TO JOIN THE CLUB?

Women's Health Australia - - CONTENTS - WH

Keep it Cleaner’s Laura Hen­shaw is smash­ing it – well – ev­ery­where (in­clud­ing at WH ’s Fit Night Out)

d“Don’t worry about look­ing silly!” Laura Hen­shaw calls out en­cour­ag­ingly to the 600 ath­leisure-clad women fol­low­ing her ev­ery move at this year’s Women’s Health Fit Night Out (FNO). She’s flown into Syd­ney from her home in Mel­bourne to lead the warm-up at FNO with her bestie and Keep it Cleaner co-founder Steph Smith. Laura laughs as she demon­strates a jab-cross-hook combo, know­ing full well that she doesn’t float like a but­ter­fly or sting like a bee but hav­ing a blast throw­ing punches any­way.

And it’s her open­ness to be­ing real, and not play­ing to the pic­ture-per­fect ver­sion of health that’s por­trayed by so many in­flu­encers on In­sta­gram, that’s won over Laura’s 179K fol­low­ers. The woman just doesn’t mind telling it like it is. Like the time she posted an In­sta video of her­self stack­ing it in her lounge room while do­ing a KIC HIIT work­out, with the cap­tion, “In case you needed a rea­son to have a laugh to­day or were feel­ing unco... You’re wel­come, and I hope this makes you feel bet­ter.”

The 25-year-old is all about us­ing so­cial me­dia to shed light on what goes on be­hind her life high­lights of which there are many. There’s the suc­cess­ful on­line busi­ness you all love, Keep it Cleaner (KIC), which she’s run with Steph since 2015. There are the fa­mous bliss balls they sell through KIC Gro­cery and a new prod­uct line for kids. Next month she and Steph have a book out, A Girl’s

Guide to Kick­ing Goals, and they’re re­launch­ing KIC with a brand­new app, too. And she’s do­ing all this while study­ing a dou­ble de­gree in law and busi­ness, work­ing as a model, be­ing an avid run­ner and mak­ing time for boyfriend Dal­ton Gra­ham. Phew!

“A lot of peo­ple say, ‘Oh, how do you do it all?’ And I don’t,” the Jag­gad am­bas­sador ad­mits. “Some­times, I have bad days. Ev­ery­one does. And so, I think it’s re­ally im­por­tant to show that side, be­cause oth­er­wise it’s like you put all this pres­sure on peo­ple that they have to have a full-time job, be a run­ner and do all this ex­er­cise and eat re­ally well. It’s hard for ev­ery­one, even peo­ple you might idolise. There’s a lot of pres­sure from so­cial me­dia, so any pres­sure I can take off other peo­ple is im­por­tant to me.”

Here, Laura chats to WH about han­dling busi­ness with her bestie, bal­anc­ing it all and why run­ning is her med­i­ta­tion.

YOU’VE BEEN RE­ALLY HON­EST ABOUT SHAR­ING YOUR EX­PE­RI­ENCE OF ANX­I­ETY ON IN­STA. WHY IS THAT IM­POR­TANT TO YOU?

I think it’s some­thing a lot more peo­ple go through than you think. I have only just started ex­pe­ri­enc­ing it in the past year and I find that … when you have it, it’s so hard and you think there’s no way to fix it. But, for me, ex­er­cise re­ally helps. If I man­age my ex­er­cise, it tends to stay away. I wanted to be able to share things that help me cope with it, and then hope­fully that will help other women too. It’s very nor­mal and peo­ple shouldn’t be ashamed of it.

IT SHOULDN’T BE STIGMATISED.

Def­i­nitely not. So that’s why [I talk about anx­i­ety].

IN­STA DEF­I­NITELY DOESN’T SHOW ALL THE HARD WORK THAT GOES ON BE­HIND THE SCENES.

Def­i­nitely. And there’s so much hard work that goes into our busi­ness. There are so many lit­tle fail­ures that hap­pen, which Steph and I now love, be­cause we learn so much from them. We’ve be­come so re­silient. Now, when things go wrong, we just stop. We have a cry for half an hour, then we break it down into small prob­lems. Then, once you [do that process], it’s not as bad and you can power on and get through it.

I find that if some­thing seems like it’s the end of the world, I go for a run. I can think it out and break it down and then it’s not as bad as it was when I started run­ning. Run­ning is a big cop­ing mech­a­nism for me. I

don’t med­i­tate but I need to start, as a lot of peo­ple have rec­om­mended it for help­ing with anx­i­ety. Maybe run­ning is my form of med­i­ta­tion!

DO YOU HAVE A MANTRA YOU USE WHEN RUN­NING?

I just get in the zone. [But] I’ve started say­ing [a mantra] to my­self be­fore pub­lic speak­ing, [be­cause] it used to make me ner­vous, but that only made me want to do it more.

YOU’VE BEEN DO­ING A LOT OF SPEAK­ING LATELY.

Yeah, that was my goal. And to do more [pub­lic speak­ing], I had to do it in the first place. I’d see the [au­di­ence] and think, ‘I’m not good enough to speak in front of these peo­ple,’ then I’d think, ‘Hang on, I’m here for a rea­son and I’m enough. I can do it.’ I say that to my­self as many times as I need.

YOU HAVE SO MUCH GO­ING ON WITH KIC, TOO.

We’re re­launch­ing with an app in Novem­ber and we’re so ex­cited! We tried to put ev­ery­thing in there that we wished we could have all in one health app. It has some amaz­ing new fea­tures, in­clud­ing some­thing to do with run­ning. We wanted to of­fer more value to the girls and com­mu­nity, which has grown like crazy. It’s been amaz­ing.

We’re also launch­ing baby prod­ucts with KIC Gro­cery in Oc­to­ber. Steph and I aren’t mums, but we want to trans­form each sec­tion of the su­per­mar­ket with a healthy op­tion. [The prod­ucts] have [omega-3 fatty acid] DHA, which is good for ba­bies’ brain de­vel­op­ment, so it’s like a healthy bliss ball for kids.

We’d also love to re­lease our own clean pro­tein pow­der. And, we’re work­ing on new flavours for our pro­tein bars, so hope­fully we’ll be able to get them out soon as well.

ARE YOU STILL STUDY­ING LAW?

Yes! I’m study­ing part-time and

I’m lov­ing it. It’s a re­ally nice out­let for me where there’s no pres­sure. There’s the pres­sure to pass my ex­ams, but apart from that I don’t have the pres­sure that I have in a busi­ness sense. There aren’t as many consequences for de­ci­sions that I make, so I’m en­joy­ing it so much more than I used to. I’m just ap­pre­ci­at­ing be­ing able to take time out and learn new things.

SO, WHAT’S YOUR TYP­I­CAL DAY LIKE?

I try to get up be­tween 6.30am and 7am, and start my day with a work­out. A lot of our days are meet­ings, driv­ing around, test­ing prod­ucts and sam­pling. If not, I might have a shoot or be in Syd­ney. At night, one thing I try to do – and I’ve been re­ally bad at it lately – is sign off my phone be­tween

8pm and 9pm ... so I can spend qual­ity time with my part­ner, be­cause oth­er­wise you just sit there and you’re both on your phones. Af­ter 8pm, I try to stop work­ing be­cause I need two hours to switch off. I al­ways write my to-do list for the next day and that helps me not stress when I stop [work­ing].

WHAT MAKES YOUR RE­LA­TION­SHIP WORK?

Dal­ton is my rock. He’s al­ways there and is so sup­port­ive of my [ca­reer], and our busi­ness. He has this spe­cial thing he does – he’s go­ing to kill me for say­ing this – but if I ever ques­tion my­self or start to feel over­whelmed, he says, ‘You are beau­ti­ful, you are pow­er­ful, you are kind, you are Laura.’ That pos­i­tive mes­sage makes me smile and helps me push aside self-doubt.

WHO IN­SPIRES YOU?

My mum. [She] taught me just how im­por­tant hard work is, and to never let any­thing or any­one hold me back from my aspi­ra­tions. I grew up feel­ing em­pow­ered in my own skin, never wor­ry­ing about my gen­der af­fect­ing my ca­reer or hold­ing me back. I have Mum to thank for that.

WHERE DO YOU SEE YOUR­SELF IN FIVE YEARS?

I hope to have fin­ished my univer­sity de­grees and still be work­ing on

Keep it Cleaner. We have so many dreams for the brand. Per­son­ally, I hope I am close to or have a fam­ily. I can’t wait to be a mum, but for now KIC is our baby. I want to re­mem­ber to cel­e­brate the small wins and en­joy ev­ery part of the jour­ney.

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