Turns out wellness is migrating from your kitchen to your bedroom with vegan condoms, crystal cocks and sacred sex here to level up your life. Get ready for some good clean fun
Wellness has taken over your kitchen, now it’s made its way to the bedroom too
You start the day with a squeeze of lemon in warm water before meditating for 20 minutes. Next up? A superfood-packed smoothie to go in your Bpa-free reusable bottle. After work you’ll swing by the yoga studio for a stress-busting sesh, then head home for some quality time with your rose-quartz dildo. If that last bit made your brows shoot up, welcome to a new world – one where the ultimate wellness lifestyle now includes your yoni (aka vagina), with an intriguing landscape of products and practices to explore. There are the crystal toys that promise orgasms with a side of healing, the vegan condoms that preach sexual and environmental responsibility, the vibrator you can compost post-climax and, of course, a whole lot of coconut oil. It’s clean sex – but not the kind your teachers were talking about. The sex industry is in the throes of an empowering makeover, and while it’s still plenty raunchy, now it’s woke, too.
It probably shouldn’t come as a shock that we’re finally adding sexual wellbeing to our health goals. After all, if we’re concerned about the toxins in our food and beauty products, we should be equally mindful of the chemicals left behind by lube and latex. It’s this reasoning that inspired the three female founders of new Aussie condom brand Jonny to ensure their product was as natural as possible. The concept? They devised a biodegradable disposable bag for the used product, insisted on doublewashing the latex to remove toxins and, when they learnt that condoms aren’t always vegan (true story – milk derivatives are often used in the manufacturing process), they sought out a supplier that doesn’t use animal products. “It was about creating a product that people would be proud to use,” says co-founder Bec Villanti. The company is just over a year old, but its conscious condoms have been so successful it’s already planning a global launch and a range of product add-ons. “Wellness has been a growing industry for a long time and I think Jonny definitely taps into that,” Villanti adds. “People think, ‘Great, now I can tick [off] my contraception [as] fitting into that box.’”
Vegan condoms are just the beginning: health-conscious consumers are driving up sales of eco-friendly and chemicalfree sex products across the board, from biodegradable vibrators to organic lube. Case in point: natural beauty e-tailer Nourished Life says its range of sexual health products – in particular, its latex-free Smile Makers vibrators – is now one of the fastest-growing categories on the site.
So what’s with the urge to clean up between the sheets? “People seem to be more committed than ever to holistic health and feeling good in general,” explains sexologist and coach Juliet Allen. “Enjoying a healthy sex life is just as important as enjoying healthy food and exercise – it feeds our soul on a deep level and the benefits are endless.”
Allen, who covers topics such as ‘magical anal sex’ and even ‘the sacred slut’ on her popular Authentic Sex podcast, says this holistic health view naturally overlaps with conscious sex, a concept rooted in Tantric practices. “The foundation of conscious sex is great communication, deep presence and knowing that sex isn’t just mechanical – it’s so much more than that, emotionally and spiritually,” she explains. “It’s about really honouring our body and only opening ourselves sexually to others who respect us.”
While it’s not a new concept, it’s a buzzy one given today’s cultural climate where gender equality, sexual empowerment and consent are hot topics. Consciously engaging in sex offers a clear framework for clarifying consent and allowing both partners to explore their desires safely. Clinical sexologist Naomi Hutchings says, “It’s wonderful that people are having these conversations. It’s getting people to be really in the moment, being curious of themselves and others, and asking questions, as in, ‘What do you want to get out of sex?’”
Crucially, adds Allen, practising conscious sex helps to dismantle the shame many of us feel about sex, masturbation and our secret fantasies, a mission shared by omgyes.com. The US website translates scientific research on female pleasure into interactive videos that teach specific techniques. It’s one of a handful of innovations, alongside online zine Tabú and the Australian site Par Femme, that aim to re-educate men and women on sex, pleasure and consent, minus the judgement.
“I think the long-term impact of this shift will be that our younger generation finally gets the education that they deserve from their parents and teachers,” says
Allen. “And then we can break the cycle of disempowered people, and slowly stamp out the shame and guilt around sex that is passed down through the generations.”
Rock on, get off
What goes hand-in-hand with conscious sex? Crystals, obvs. Gleaming ‘pleasure wands’ of rose or clear quartz, dainty jade eggs and even proud obsidian cocks look New Age cool on the ’gram, and come complete with magical tales of deep orgasms and even deeper healing.
“People put a crystal around their
neck and feel the energy, so can you imagine putting a crystal in your body? It’s amplified,” says relationship coach Rosie Rees, who sells crystal toys on her site
Yoni Pleasure Palace. Rees first discovered the potential of crystal sex products at a workshop on the ancient Chinese practice of strengthening the pelvic floor using an egg-shaped jade stone (also known as a yoni egg). “I had this incredible experience of connecting to my body in a way that was sacred and conscious and really uplifting,” she recalls. It prompted her to create a range of crystal and glass toys in 2013, the first of its kind in Oz.
These aren’t just pretty dildos you don’t have to hide: Rees, who also teaches naked yoga workshops, guides women to use the toys for fostering self-love as well as self-pleasure. She encourages creating a “nest or sacred space” in which you can explore spiritual connection, emotional healing and even try your luck at squirting. They might be cold, hard rocks, but, teamed with coconut oil and an open mind, the potential, it seems, is endless.
So is the crystal connection real? Madeleine Kiley, 23, is a believer. She invested in a rose-quartz wand after suffering an ectopic pregnancy, and says using it helped her heal from the trauma of emergency surgery to remove a fallopian tube, and a difficult relationship with her then-partner. “It brought warmth when I felt like I was broken,” Kiley explains, adding that the wand, which she slept with under her pillow each night, mysteriously split in two “the day I finally felt a release from the event”.
Rees adds, “At the end of the day, whether you believe in the energy of crystals or not, it’s about the intention that you give it. If you give it an intention, like, ‘Please help me love myself more,’ or, ‘Help me heal after a bad break-up,’ you’re going to feel that.”
The care factor
Replete with gorgeous crystals, mindful experiences and non-toxic accessories, the conscious coupling of the wellness and sex industries seems like a no-brainer. But, just as a diet stacked with almond
Out of the Aussies who bought a sex toy online, this percentage of women used it for solo pleasure, compared with 30 per cent of blokes. The rabbit is still the most popular pick. (Crystal version anyone? We sense a side hustle coming on!) Source: Lovehoney
milk and avocados doesn’t equal #health, experts say it pays to take care in adopting an ultra-‘clean’ approach to sex. While open, inclusive conversations around sex are great, there’s a chance you could end up feeling less-than if your attempts at, say, communing with your crystal dildo, or gushing when you cum, fail to fly. “There’s a risk of saying, ‘Well, if I’m not doing that, then I’m wrong,’” acknowledges Hutchings. “I would definitely warn in that sense, and say just be careful that you don’t get to this point where you’re angry because you’re not having four-hour sex sessions. It’s more about saying, ‘Look at the diversity in us,’ and also understanding that we might not always have this mindblowing experience, which is absolutely OK.”
Likewise, if a crystal wand turns you on more than a rubber rabbit, embrace it, but psychologist Jocelyn Brewer warns against relying on rocks for healing. “There is no evidence to show that sex toys – crystal or otherwise – can heal sexual or emotional trauma,” she says. “These kinds of issues are generally psychological in nature, so working with evidence-based treatments and experienced, qualified practitioners is valuable.” That doesn’t mean you shouldn’t use sex toys at all, but if you’re grappling with emotional trauma it’s wise to consider them as one part of a multifaceted approach. Hutchings agrees, “I usually suggest some therapy for trauma. Some folks might get great benefit from traumacare yoga, and yes, if they are wanting to incorporate sexual pleasure into this healing, [crystal toys] can be helpful too.”
Just how clean and conscious you want to get under the covers is totally up to you, but, as Rees notes, you can expect an empowering ride from go to oh regardless. “I think women are really forging ahead at the moment in awakening their sexual energy and I think it’s because they’ve had it repressed for so long,” she says.
“We are rising up and we are not being silenced anymore, and we are allowed to be expressive and orgasmic and share that with the world.” Bang on.
Clean, green protection