EDIT RIAL Events a big part of our economy
I remember visiting Echuca Moama about five years ago on a weekend in late July and was amazed at the tourism buzz around the town.
I asked a local café owner why it was so busy. His reply was; “it’s always busy on the weekend, there seems to an event nearly every weekend now”.
On that weekend was the Echuca Moama Winter Blues Festival and all cafes were bursting with customers.
Yarrawonga Mulwala has since started to catch up on Echuca Moama expanding the important event market around its best attributes such as Lake Mulwala, golf, tennis etc.
This weekend for example the Joy Johnson Memorial Classic lawn bowls tournament with a $10,000 prize pool will be held in Yarrawonga.
This event, which started as a small local competition that bowler Joy Johnson also hoped to make a national event, will have a field of 84 individuals with 28 teams competing in the ladies two bowls triple tournament. The classic is a tier three bowls Australian ranking event which will help in Yarrawonga’s aims to gain state level events in the area. The event has even made its mark nationally as it has attracted players from all over Australia including current or previous medalists.
All businesses enjoy the fruits of events like these, directly or indirectly.
Events including the Lake Mulwala Rod Run, Country Week Tennis, Yarrawonga Mulwala Multisport, Yarrawonga Mulwala Kids Festival, Senior Victorian Golf Open, Lake Mulwala Cod Classic and Country Festival of Tennis inject millions of dollars into the local economy each year, creating wealth and jobs in the community.
Yarrawonga Mulwala Tourism and Business (YMTB) are at the coal face of the event market.
The centre and its hard working staff, volunteers and board are an extremely important cog in assisting with events and visitor needs that directly and indirectly inject more than $11 million into the local economy each year.
If you are not, then now is the time to become a member or a volunteer of YMTB and do your little bit to help build the growth and strength of our most important industry, tourism.
This investment will ensure the Visitor Information Centre remains open in its current capacity and as such will enable the team at YMTB to continue their fine work of creating, servicing and keeping important events in the area.
Every business in our community should be a member of this worthy organisation.