EDIT RIAL Events a big part of our econ­omy

Yarrawonga Chronicle - - Front Page -

I re­mem­ber vis­it­ing Echuca Moama about five years ago on a week­end in late July and was amazed at the tourism buzz around the town.

I asked a lo­cal café owner why it was so busy. His re­ply was; “it’s al­ways busy on the week­end, there seems to an event nearly every week­end now”.

On that week­end was the Echuca Moama Win­ter Blues Fes­ti­val and all cafes were burst­ing with cus­tomers.

Yar­ra­wonga Mul­wala has since started to catch up on Echuca Moama ex­pand­ing the im­por­tant event mar­ket around its best at­tributes such as Lake Mul­wala, golf, ten­nis etc.

This week­end for ex­am­ple the Joy John­son Memo­rial Clas­sic lawn bowls tour­na­ment with a $10,000 prize pool will be held in Yar­ra­wonga.

This event, which started as a small lo­cal com­pe­ti­tion that bowler Joy John­son also hoped to make a na­tional event, will have a field of 84 in­di­vid­u­als with 28 teams com­pet­ing in the ladies two bowls triple tour­na­ment. The clas­sic is a tier three bowls Aus­tralian rank­ing event which will help in Yar­ra­wonga’s aims to gain state level events in the area. The event has even made its mark na­tion­ally as it has at­tracted play­ers from all over Aus­tralia in­clud­ing cur­rent or pre­vi­ous medal­ists.

All busi­nesses en­joy the fruits of events like these, di­rectly or in­di­rectly.

Events in­clud­ing the Lake Mul­wala Rod Run, Coun­try Week Ten­nis, Yar­ra­wonga Mul­wala Mul­tisport, Yar­ra­wonga Mul­wala Kids Fes­ti­val, Se­nior Vic­to­rian Golf Open, Lake Mul­wala Cod Clas­sic and Coun­try Fes­ti­val of Ten­nis in­ject mil­lions of dol­lars into the lo­cal econ­omy each year, cre­at­ing wealth and jobs in the com­mu­nity.

Yar­ra­wonga Mul­wala Tourism and Busi­ness (YMTB) are at the coal face of the event mar­ket.

The cen­tre and its hard work­ing staff, vol­un­teers and board are an ex­tremely im­por­tant cog in as­sist­ing with events and vis­i­tor needs that di­rectly and in­di­rectly in­ject more than $11 mil­lion into the lo­cal econ­omy each year.

If you are not, then now is the time to become a mem­ber or a vol­un­teer of YMTB and do your lit­tle bit to help build the growth and strength of our most im­por­tant in­dus­try, tourism.

This in­vest­ment will en­sure the Vis­i­tor In­for­ma­tion Cen­tre re­mains open in its cur­rent ca­pac­ity and as such will en­able the team at YMTB to con­tinue their fine work of cre­at­ing, ser­vic­ing and keep­ing im­por­tant events in the area.

Every busi­ness in our com­mu­nity should be a mem­ber of this wor­thy or­gan­i­sa­tion.

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