PLATFORM FITNESS

After music (Spotify), film (Netflix) and fashion (Zalando), which industry will be disrupted next by e-commerce platforms? Fitness, perhaps. Virtuagym is an Amsterdam start-up that lets gyms and other fitness providers manage every aspect of their business on its platform, including scheduling and booking, membership management and invoicing. The start-up works with fitness spaces in more than 80 countries and is expanding into markets such as yoga, dance and mixed martial arts. “Technology is gaining momentum in the health and fitness industry,” Hugo Braam, CEO of Virtuagym, told the European website Tech.eu, which provides tech news and analysis. www.virtuagym.com