How to say it

In this section you’ll find a collection of the phrases and expressions used in the extracts on the previous pages (pp. 6–11). The numbers (1–10) after each of the phrases refer to the extract it was taken from.

Talking about locations

We are more likely to reach our client base in London. [1]

It’s also open to the general public. [1] The visitors have buying authority. [1] Can we look over the site map together? [2]

This stand would be a prime location. [2]

It would be good for traffic. [2]

We’d definitely get a lot of footfall. [2]

Talking about plans

Which members of the sales team should attend? [3]

What’s the game plan? [4]

We need to gather serious leads. [4] We need to track the results. [4]

Making and talking about decisions

We’ll exhibit at the trade fair in Birmingham. [1]

We’ll go as delegates to London. [1] Let’s register for this one. [2]

I’ve put together a lead management plan. [4]

I’ll check out the competitors. [4] We also hired cleaning staff for the duration of the fair. [7]

Making recommendations

We should register our spot this week. [2]

You should hire two receptionists from the agency. [3]

Explaining decisions

They are our best sales representatives. [3]

They have great people skills. [3] Our main goal is to raise our company profile. [4]

Talking with designers

The focal point is the product demonstration. [5]

Where can you place a cabinet for our promotional material? [5] We need to play a corporate video. [5] Where would you recommend installing a screen? [5]

Asking questions about the design

What’s the size of the units? [6] How wide are they? [6]

Can they tailor them to our products? [6]

What are the dimensions? [6]

How long is the counter? [6]

What about the colour scheme? [6]