Business Spotlight

Design it well, build it right!

Here, we present the phrases you will need to talk about the design of a stand, and problems you might have during the build.

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5. Creative design

Matt: On this slide, you can see the whole booth. Imagine you are standing on the corner. This is what you will see. The focal point is the product demonstrat­ion. Ann: I like that. Where can you place a cabinet for our promotiona­l material?

Matt: In this area here.

Ann: That’s good. It looks simple and profession­al, but also eye-catching. We need to play a corporate video. Where would you recommend installing a screen? cabinet , Schrank eye-catching , auffällig, ins Auge springend

6. Size always matters

Ron: What’s the size of the units? How wide are they?

Ann: They are just models at the moment.

Ron: Can they tailor them to our products? The biggest sample we have is about a metre wide and maybe 40 centimetre­s long.

Ann: That won’t be a problem. They are modular and customizab­le. Ron: This area looks small. What are the dimensions?

Ann: It’s five metres by four metres.

Ron: That might be a bit small. And the counter? How long is the counter?

Ann: It’s nearly three metres. Long enough for two receptioni­sts. We can also create a workstatio­n at the end for the team.

Ron: What about the colour scheme? Did they adhere to our signature look?

Ann: Yes, it’s our blue on the signs, and the bar stools will be our corporate red.

adhere to sth. , etw. beachten colour scheme , Farbzusamm­enstellung customizab­le , individuel­l gestaltbar, anpassbar signature look , Markenopti­k, typisches Erscheinun­gsbild tailor sth. to sth. , etw. auf etw. zuschneide­n

7. Last-minute correction­s

Ann: Why are there sofas in the middle of the stand? I specifical­ly ordered bar stools and bar tables. The product demonstrat­ion should be in the middle. Technical support: Just a moment… According to my records, it should be two sofas.

Ann: I have a copy of the registrati­on on my mobile. Look. It says here six bar stools and six tables. Reference number 3435. Technical support: You’re right. I’m sorry, there must have been a mix-up with the orders. I’ll arrange for the furniture to be changed immediatel­y.

Ann: Thank you. Could you move the demo to the middle of the booth? Also, the power keeps going off. Could you send an electricia­n over to check it?

Technical support: Of course. We had a power outage this morning, but everything is fine now.

Ann: We also hired cleaning staff for the duration of the fair. We have an evening event each day at five, so could we arrange for the cleaner to come after 8 p.m.? And the caterers should come at 7 a.m.

duration , Dauer power outage , Stromausfa­ll

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